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In the 21st century, digital communication is interwoven through the lives of people from basic everyday interactions, to complex global strategies that, encoded in digital signals, form more efficient and faster systems of action.In the business world, therefore, the understanding and proper use of digital communication resources in its various forms often represents a line that separates successful from unsuccessful projects, organizations and companies.

In addition, digital communication has become a key aspect of public relations, which today is an indispensable activity of all private and public organizations in their day-to-day business.


Aims and Objectives

The goal of the program is to provide theoretical knowledge in the field of digital communications, media and public relations, to introduce students with modern strategies and techniques of digital media, to introduce students with the way media, agencies and companies work, and to provide students with practical knowledgethrough examples, group and individual work, among other things.


Are you interested in the field of media and communication?

The study is intended for graduates of gymnasiums and other recognized secondary schools from Bosnia and Herzegovina and abroad, who wish to build their future careers in the field of media and communication.


What am I going to study?

Bachelor's program in Digital Communications and Public Relations prepares students for managerial roles in organizational communications by providing them with the knowledge and skills needed to create content, implement effective communication and reputation strategies for various organized forms of business.


Who am I going to work with?

The Faculty of Education and Humanities, which is home to the Digital Communication and PR Department, takes pride in the fact that it hires some of the most experienced and talented professionals in the field. You will be learning from the best in the business, including the many visiting lecturers and speakers at the Faculty. Additionally, you will be given plenty of opportunities to display your individual talents and gain internship positions while in your undergraduate program.